An introduction to the marketing of the visual arts and luxury commodities. The principles and practices of promoting and selling to diverse and demanding audiences. Topics include strategic planning, branding, retailing, and client relations.

Course dates
June - July, 2009

Course fee
$3500

Download Summer Study Registration Form.

For further information and to book a place, please contact Maria Figueroa, Tel: +1 212.897.6648
Email: m.figueroa@sothebysinstitute.com


The course above is offered to students who have an interest in the professional aspects of specific subjects. It may also provide the necessary foundation for students applying for postgraduate programmes at the Institute offered through an articulation agreement with the University of Manchester.

This course is not offered for nor does it imply credit value for specific university programmes. It is the responsibility of the student to garner approval for credit with their home university prior to enrollment .