Short Course: Art Marketing

Dates: 14 - 18 February, 2011
Duration: 5 Days, 9.00am - 6.00pm

Introduction to corporate marketing management; the treatment of ‘high art’ from the perspectives of sociology of the arts and cultural economics; buyer behaviour and marketing research; marketing strategy and segmentation, targeting and positioning; the significance of branding; marketing communications.

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Fee:
SGD 3,000 (inclusive of GST) with Certificate of Attendance or
SGD 5,000 (inclusive of GST) with Certificate of 15 credits awarded upon completion of the assignment.

The fee covers all lectures, local transport, and admission to art galleries and museums. Upon successful completion of the course, participants will receive a certificate of attendance. If participants choose to complete the assignment for the course, they will receive 15 credits towards the Master’s Degree programme in Art Business.

Dirk Kiefer

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For further information on short courses please contact:

Sotheby's Institute of Art - Singapore
T: +65 6305 2600
E: info.sg@sothebysinstitute.com