Short Course: Art Marketing

Dates: 16-20 February 2009
Duration: 5 Days, 9.00am - 6.00pm

This course offers an introduction to corporate marketing management and examine issues such as the treatment of ‘high art’ from the perspectives of sociology of the arts and cultural economics; buyer behaviour and marketing research; marketing strategy and segmentation, targeting and positioning; the significance of branding; marketing communications.

Fee: SGD 5,000

We have decided to offer the opportunity for 2 people together to attend short courses and travel programmes at a reduced total cost. The fee for the second person will be reduced by 50%.

Download Booking Form (Word)

For further information and to book a place, please contact:

Alan Koh
T: +65 6305 2603
E: a.koh@sothebysinstitute.com